Cookies Policy
GLOBAL COOKIE AND TRACKING TECHNOLOGIES POLICY
Last updated: June 2026.
This cookie policy applies to citizens and permanent legal residents of the European Economic Area (EEA) and Switzerland.
This cookie policy applies to citizens and permanent legal residents of the European Economic Area (EEA) and Switzerland.
1. INTRODUCTION
Our website, https://brandcoparis.com (hereinafter: "the website"), uses cookies and other related technologies. For convenience, all tracking technologies are collectively referred to as "cookies."
Cookies are placed by us or by third parties we have engaged to improve your browsing and shopping experience for our luxury fashion items and accessories. In this document, we inform you in detail about the use and operation of these technologies on our site.
2. WHAT ARE COOKIES AND COMPLEMENTARY TECHNOLOGIES?
This website uses technologies that store and retrieve information when you browse. We want to explain what each of them consists of:
- Cookie: A small text file sent along with the pages of this website that your browser stores on your device's hard drive. The stored information can be returned to our servers or to the servers of the relevant third parties during your subsequent visits.
- Script: A piece of program code used to make our website function correctly and interactively (such as the technical management of the shopping cart). This code runs on our server or on your own device.
- Web Beacon (Pixel): A small, invisible piece of text or image on a website used to monitor technical traffic and measure visit conversions.
3. PROCESSING OF COLLECTED DATA
The information collected automatically through cookies is used to analyze browsing trends, manage the shopping cart, and optimize the online store. The data collected automatedly includes:
- IP address.
- Browser type and selected language.
- Operating system of your device.
- Internet Service Provider (ISP).
- Date, time, and log of accesses.
4. CLASSIFICATION OF COOKIES WE USE
A. According to the entity that manages them:
- First-party cookies: Sent to your device from our own domains to provide the technical service you request.
- Third-party cookies: Sent from domains not managed by BrandCo Paris, but by collaborating entities (such as analytics or advertising tools).
B. According to the period of time they remain active:
- Session cookies: Temporary files. They remain in the browser only until you leave the website and serve to analyze traffic patterns in real time.
- Persistent cookies: Saved in your device's storage. Our website reads them on each new visit until they reach their expiration date or you delete them manually.
C. According to their purpose (Consent Model):
- Strictly necessary (Technical): Essential for the correct use of the website, access to secure sections, and the operation of the purchasing process. They do not require prior consent and cannot be deactivated.
- Browsing (Analytical): Collect generic and anonymous information about website usage to measure loading errors and improve the overall performance of the store. They require your express consent.
- Advertising / Marketing: Help adapt luxury item advertising to your interests both inside and outside our website. They require your express consent.
5. DETAIL OF SPECIFIC TOOLS AND COOKIES
Below, we detail the third-party tools that may install cookies on your device through our website:
| Tool | Provider | Purpose | Type |
|---|---|---|---|
| Shopify | Shopify Inc. | Technical management of the cart, session, and secure checkout process. | First-party / Technical (Necessary) |
| Google Analytics | Google LLC | Analysis of user behavior and traffic origin. | Third-party / Analytical (Subject to consent) |
| Meta Pixel | Meta Platforms | Measurement of advertising conversions and audience creation. | Third-party / Advertising (Subject to consent) |
| Google Maps | Google LLC | Display of interactive store locations and maps. | Third-party / Functional (Subject to consent) |
| YouTube | Google / YT | Playback of interactive product and runway videos. | Third-party / Functional (Subject to consent) |
| SeQura | SeQura S.L. | Management of the financing and split-payment process. | Third-party / Functional (Subject to consent) |
6. CONSENT MANAGEMENT (OPT-IN SYSTEM)
When you enter our website for the first time, you will see an informational banner about the use of cookies:
- Shopify technical cookies will activate automatically because they are mandatory for the basic operation of the purchasing process.
- The rest of the cookies (Google Analytics, Meta Pixel, etc.) will remain completely blocked by default until you perform an affirmative action.
- Accept: If you click this button, you authorize the installation of all indicated cookies.
- Reject / Configure: You can deny the activation of all cookies or granularly select which specific categories you allow.
Technical note: If you reject SeQura cookies, the payment financing module might not load correctly during the final checkout process.
7. DIRECT CONTROL FROM YOUR BROWSER
In addition to using our settings panel, you can allow, block, or delete cookies installed on your device by modifying the parameters of your Internet browser:
- Google Chrome
- Mozilla Firefox
- Safari
- Microsoft Edge
If you decide to generally block all cookies in your browser, you may not be able to access certain operational functions of our online store (such as keeping items inside the shopping cart).
8. LINKS TO THIRD-PARTY SITES
Our platform contains links to social networks or external web pages related to the fashion sector. When clicking on them, remember that those pages operate under their own legal texts. BrandCo Paris assumes no responsibility for third-party cookie policies. We recommend reading their legal texts carefully before browsing them.
9. CONTACT AND EXERCISE OF RIGHTS
For any questions about this Cookie Policy or to manage your rights of access, rectification, or revocation of data consent in Europe and Switzerland, you can contact our technical support team via email at: bcpshopify@brandcoparis.com.